The search engine optimization industry is often divided into two camps. "White Hat" SEO's attempt to work within the rules and goals of the search engines.
"Black Hat" SEO's try to gain rankings using whatever methods work best, often deliberately working against the interests of the search engines and their users. Automated software tools for "Black Hat" SEO have been around almost as long as search engines themselves. SEO Genie the first major software tool to automate "White Hat" search engine optimization.
