Attending SphinnCon 2010

Attended: SphinnCon Israel is the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks. Get a half day of sessions, keynotes, networking activities, and snacks.

Was very nice lectures:

SphinnCon Israel Agenda – March 7, 2010

Sunday – March 7, 2010
11:30am-12:00pm (30 min)	Welcome Address A welcome address by Barry Schwartz, SphinnCon Israel Chair, with an overview of the various sessions to come. Prof. Noah Dana-Picard, President of the Jerusalem College of Technology and Avi Kay, the Department Chair of Technology Management & Marketing of JCT, will also welcome the audience.
12:00pm-12:30pm (30 min)	Snacks & Refreshments Relax before the sessions begin with ample and scrumptious refreshments! You can use the time to network with experts in the search marketing space and just sit back and enjoy the food.
12:45pm-1:45pm (1 hr)	SEO Track SEO Fundamentals – This session gives those new to SEO a best practices overview of search engine optimization. Topics including keyword research, copywriting, search engine friendly design and common SEO issues will be covered in this panel. Moderator: Barry Schwartz, News Editor Search Engine Land & CEO RustyBrick Speakers: Eli Feldblum, CTO & Founder, RankAbove Gillian Muessig, President & Co-Founder, SEOMoz Menachem Rosenbaum, TENS-Technology Link Building Track Link Building Techniques – Acquiring links for a site is not always an easy task. This session explores various techniques to make link acquisitions easier, quicker, and fun. Learn from our panel of experts the latest tips on how to acquire those important links. In this session, learn how to reach out and get quality links, how to craft anchor text to build authority, and how commonplace mistakes can destroy your web credibility (and search engine rankings). Moderator: Dixon Jones, Managing Director of Receptional Ltd. Speakers: Ariel Ozick, WiredRhino Gab Goldenberg, SEO ROI Clinic Track SEO Site Clinic – Have an issue with your site, want an SEO expert to help you in person? Try this session for expert SEO review advice. Moderator: Vanessa Fox, Nine By Blue Speakers: Branko Rihtman, Whiteweb Gilad Sasson, Search Marketing Analyst at nekuda.co.il Olivier Amar, Whiteweb
1:45pm-2:00pm (15 min)	Break
2:00pm-3:00pm (1 hr)	Paid Search Track Paid Search Tips – Want traffic now? Paid search is one of the easiest and quickest ways to get immediate traffic from the search engines. Learn tips on how to make the most of this traffic in this session. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads. Moderator: Itay Paz, ItayPaz.net Speakers: Ophir Cohen, CEO Compucall Web Marketing Ariel Sumeruk, Head of Business intelligence & CTO, Clicks2Customers Dan Perach, Co-Founder, PPCPROZ Naomi Sela, Media Director, Compucall Web Marketing SEO Track Hebrew SEO – Optimizing your sites for Google.com in English is what every search conference is about. We are in Israel, learn how to optimize for Google.co.il in Hebrew or English. This session is presented in English. Moderator: Gilad Sasson, Search Marketing Analyst at nekuda.co.il Speakers: Oren Shatz, Chairman, SEO Israel Technologies Ltd. Uri Breitman, TBWA\DIGITAL Yuli Dasiatnikov, SEO, CompuCall Adir Regev, CEO, GO Internet Marketing Pavel Israelsky, blogger & SEO expert, AskPavel SEO Blog SEO & Search Track Online Reputation Management – Virtually all companies have to deal with upset customers. When those customers take their complaints online, you need to learn how to combat those in the search results. Learn tips on how to hide those bad search results and push up those positive results. Moderator: Vanessa Fox, Nine By Blue Speakers: Sam Michaelson, Five Blocks Gil Reich, Answers.com Shira Abel, Abel Communications Dan Gerstenfeld, Lecturer at JCT & CEO of Interteam
3:00pm-3:15pm (15 min)	Break
3:15pm-4:15pm (1 hr)	Social Track Social Media Experts – Twitter, Facebook, Digg is the craze. Social Media is an excellent way to get the word out about your company. Learn how to leverage social media for buzz creation and link building. Moderator: Barry Schwartz, News Editor Search Engine Land & CEO RustyBrick Speakers: Vanessa Fox, Nine By Blue Miriam Schwab, CEO, illuminea Debra Askanase, Owner, Community Organizer 2.0 Roi Carthy, Writer, TechCrunch Web Analytics Track SEM Web Analytics – Web analytics is the core to learning how to improve your SEM campaigns, be it PPC or SEO. Learning how to use web analytics to increase conversions can mean the difference between a profitable campaign & a costly campaign. Moderator: Ophir Cohen, CEO Compucall Web Marketing Speakers: Michal Neufeld, Account Strategist, Google Israel Daniel Waisberg, Head of Analytics, Easynet Adir Regev, CEO, GO Internet Marketing Clinic Track Link Building Clinic – Want advice on how to acquire links specifically for your web site and niche? Use this session to ask link building experts for advice on your specific challenges. Moderator: Branko Rihtman, Whiteweb Speakers: Eli Feldblum, CTO & Founder, RankAbove Gillian Muessig, President & Co-Founder, SEOMoz Olivier Amar, Whiteweb Dixon Jones, Managing Director of Receptional Ltd.
4:15pm-4:30pm (15 min)	Break
4:30pm-5:30pm (1 hr)	Mobile Track Mobile & Local Search – iPhones, Blackberries, Google Android, Palm Pre and other mobile devices have revolutionized search. Learn how to leverage local search to gain local traffic and leads for your business. Moderator: Olivier Amar, Whiteweb Speakers: Olivier Amar, Whiteweb THIS SESSION MAY BE CANCELLED Site Clinic Track PPC Site Clinic – Have your paid search campaigns running? Want tips on landing pages and ad copy? Have PPC experts give you advice in this session. Moderator: Gillian Muessig, President & Co-Founder, SEOMoz Speakers: Charlie Kalech, Director, J-Town Productions Dan Perach, Co-Founder, PPCPROZ Shlomi Aizenberg, Director of SEM, easynet Search Marketing Itay Paz, ItayPaz.net SEO Track Meet Google – Tomer Honen from the Google Search Quality Team will talk about the most common SEO topics Google runs into. Tomer will speak for about 45 minutes on topics from SEO, Webmaster Tools, Best Practices and other webmaster related topics relevant to Google. He will then leave time for question and answer from the audience. This is your chance to speak to a live Google representative about your issues. Tomer Joined Google in 2006 and works as a Search Quality Strategist to support the search quality efforts across the European languages, particularly Hebrew. Prior to joining Google, he worked as a malware researcher in Aladdin Knowledge Systems, based in Israel. Tomer has a bachelor’s degree in theater and English literature. Moderator: Barry Schwartz, News Editor Search Engine Land & CEO RustyBrick Speakers: Tomer Honen, Search Quality Strategist, Google
7 PM	SphinnCon Israel – Tel Aviv Party Join us in Tel Aviv for a networking party sponsored by TBD.