Great Article on Becoming # 1 on Google

Read today this article:

SEOchat Article

Really good stuff to consider outside of automation and proper on site Factors.

Top 7 tips for a local search optimization

In the last 2 year the world of search got new exiting and fresh direction.
Local search, but what is Local Search?
 

Local search is a Search results centralized around some Geographical location City or Place that you entered in your query, for Example: "Pizza in London".
Or searched on mobile phone and gave Google permission to use get your phones GPS coordinates. The base target of Local Search is to give you the most relevant info around 3 things

1. Location 
2. The Query Team or Meaning.
3. Reputation

Example of Local Search Result:

Here is a quick explanation  videos from Google:

Here are Top 7 Tips to get better Rank on house type of results:

1. Is your business / website is really local?
   Are you trying to promote local Yoga Trainer or Global Brand?
   If there is really a physical local location then it's relevant for you on the other hand if you try to promote a Global Brand and it doesn't have any local physical branches local search is not for you. 
2. Create a Google Maps Listing and Bing Business Listing with full business details and opening hours, add Images, Videos etc…
   Here is a link to a good Example
   Also add your business to:
   Yahoo Local, Yelp, Citysearch and Yellowpages.com
   Tip: You can use this tool to determine better the business category:
3. Get Links from Local Sources and host your site in your country
   Sites that link to you help bolster your presence in search rankings, and sites associated with your location that link to you will help connect your business in search engine algorithms.
   Video from Google: Can the geographic location of a web server affect SEO 
4. Work under One Domain Name
   So it will be simpler to the search engine to aggregate information about your Local business. 
5. Encourage Reviews
   Think of it this way: The more people are talking about you, the more popular you are. Ask friends and customers to review you on sites like Yelp.
   Though many small business owners shy away from reviews for fear of a bad one, search engines factor online reviews into your ranking. 
6. Open Facebook Page and Google Plus Page for your business and provide the local address of your business in both.You can also add a Public note to the Facebook page those seem to rank very well today. 
7. Create or Update Contacts info on your website:Be sure that search engines can find your location data.  At a minimum, your contact information should be in clear HTML (not an image or flash), and the page Title and even that page name should contain Contact-Details or Address in them. 

In additions to all the above you should do all other SEO stuff, such as providing Descriptive Titles , Uris and Great content , but this is a another story.
Wish you to Rank Well, Rank Local.
Happy new Year 


Guest Post by : San Diego SEO

Google Panda: Google's new quality requirements Checklist.

Google's latest search engine update (code name: Panda) caused a ranking drop for many websites. Google wants to reduce the rankings of low-quality content in the search results.

Google has published some questions that will help you to judge the quality of your site:

Can your web page content be trusted?

• Would you trust the information presented in your article?
• Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
• Would you be comfortable giving your credit card information to the site?
• Is the site a recognized authority on its topic?
• For a health related query, would you trust information from the site?
• Would you recognize the site as an authoritative source when mentioned by name?
• Is the website the sort of page you’d want to bookmark, share with a friend, or recommend?
• Would users complain when they see pages from the site?

Is the content of your web pages unique?

• Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
• Does the article provide original content or information, original reporting, original research, or original analysis?
• Does the page provide substantial value when compared to other pages in search results?

Do you check the quality of your web pages?

• Does the article have spelling, stylistic, or factual errors?
• How much quality control is done on content?
• Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
• Was the article edited well, or does it appear sloppy or hastily produced?
• Does the article contain insightful analysis or interesting information that is beyond obvious?
• Would you expect to see the article in a printed magazine, encyclopedia or book?
• Are the pages produced with great care and attention to detail vs. less attention to detail?

Do you create web pages for your visitors or for search engines?

• Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
• Do your web pages contain enough real content?
• Does the article have an excessive amount of ads that distract from or interfere with the main content?
• Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
• Does the article describe both sides of a story?
• Does the article provide a complete or comprehensive description of the topic?

Search engine patents deals - Changes to Come

It's 100% that changes on your web pages influence the position of your website on search engines.

However, it's not so clear how search engines react to the changes on your site and what exactly causes the changes in the search results. A new search engine patent might have some answers.

Several search engine patents deal with the changes on your site

Google published a patent that described how the changes on your web pages influence the rankings of your site 6 years ago. Last month, Microsoft was granted another patent that discusses the influence of web page changes on search engine rankings.
This new patent shows which elements on your web pages might be monitored by search engines.

Which web page elements are monitored by search engines?
According to the new patent, changes of the following web page elements can influence the position of the page in the search results:

• Keywords that are included in a web page.
• Keywords that are associated with a web page
• The anchor texts that are used in links on the page.
• The colors and the sizes of images on the page.
• The position of text or images on the page.
• The frequency of document changes over time.
• The amount of the web page content that has been changed.
• Tags that are assigned to the page.
• Search queries that are used to find the page.

How exactly do changes in these elements influence the rankings of a page?

According to the patent, searches are classified into the two categories "informational" and "navigational". The effect of the web page changes depends on the category of a search query.
A navigational query is a query that is used to find a particular site. For example, a search for "ny times" will lead to the home page of the sites. Examples for information queries are "how do I fix a broken bicycle tire" or "who won the 2011 XYZ awards"?
If the searcher is looking for information about a recent event (2011 XYZ awards) then pages that recently added the keyword could be boosted in the search results.
For navigational queries, pages with static content might get a boost. This methods works fine with some type of sites but it could cause problems with home pages that update their contents regularly (for example nytimes.com).

What does this mean to your website?

This patent was granted to Microsoft but it's likely that Google uses similar methods. Search engines don't just look at the current version of your website.
They also remember how it was in the past. The changes on your website could indicate a change of ownership, they could indicate that you try to keep your website up-to-date, they could be a signal for spam and more.
When you change your web pages, consider which signal you might be sending to search engines.

When you optimize the pages of your website, do not optimize a page that already has high rankings for one of your keywords. Better optimize another page of your site for the new keyword.

ROI of SEO : Return On Investment (ROI) on Search Engine Optimization (SEO)

Search engine optimization is so popular because it enables webmasters to get a great return on investment.

High rankings for the right keywords can have a big positive impact on your revenue.

Lets Take a Small Example:

Find the financial value of your keywords

1. Start a Google AdWords campaign for the keyword, select "exact match" and point the ad to the page on your website that is most relevant to the keyword.

2. Track the impressions and the conversion rate of the ad. To get useful data, you should track at least 500 clicks. With that data, you can make a guess about the value of a visitor that finds your website through that keyword.

Here's a concrete example

* Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.

* 6 of these visitors purchased something on your website and the total profit was $500.

The keyword delivered 200 visitors and 6 buyers to your website. As the total profit was $500, the average single visitor who finds your website through that keyword is worth $2.50 to your business (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor).

What does this mean for your search engine optimization campaigns?

The average number one ranking for a keyword has a click-through rate of 40% (according to several studies). In the example above, your ad was displayed 10,000 times.

While your ad was only clicked 200 times, you would get 4,000 visitors per week if your website was listed in the regular results on the top position.

As the average visitors adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible.
It's simple maths and it really works.

Yahoo-Bing change relevancy to your website

Is the Yahoo-Bing change relevant to your website?

According to the latest Com-Score data, Yahoo and Microsoft sites had a combined search market share of 31.6% in June 2010.
Yahoo sites had 3.2 billion search queries and Microsoft sites had 2.2 billion search queries in June 2010. That's a total of 5.4 billion search queries in one month.
If your website is listed for the right keywords in the Bing results, you will get a lot of website visitors that are interested in what you have to offer.
Getting visitors from Bing will also make your website less dependent on Google.

How to optimize your web pages for Bing

Optimizing your web pages for Bing is not much different from optimizing your web pages for Google. Just like Google, Bing requires optimized web pages and good inbound links if you want to see your website on the first search result page.
The difference is the weight that Bing puts in the different ranking factors. Things that work well with Google might not have the same effect on Bing and vice-versa.
Here are some tips that will help you to get the best possible results for your website:

• Optimize some pages of your website for Google and other pages of your site for Bing. By targeting the exact algorithm of a search engine, you increase your changes of getting listed on the first result page.
  
  
• Do not optimize the same page for more than one keyphrase. It is much better that a web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.
  
  
• If possible, optimize each page of your website for a dedicated search engine/keyword combination. The more targeted the optimization, the more likely it is that the web page will be listed in the top results.

The most important things about SEO

Most people know that being listed on Google's first result page will bring them a lot of targeted visitors and that they will get a lot of sales through that listing.

Unfortunately, some people don't know how SEO (search engine optimization) works and what they can expect. Some webmasters still expect that their website will be listed on Google's first result page after submitting the site to Google. That might have worked eight years ago but it does not work today.

1. SEO takes time
   You cannot optimize your website today and expect results tomorrow or next week. Search engine optimization takes time. Search engines have to find your new optimized pages, they have to find the new links to your website, they have to update the index, etc.
2. You must change your web pages or install SEO Genie Plug-in
   If you want to get high rankings for certain keywords, then these keywords must appear on your web pages. It is possible to get high rankings for a keyword that is not listed on your website if lots of other websites link to your website with that keyword. That's the exception, though.
   In general, the keywords for which you want to be found must appear on your web pages. For that reason, you have to change the HTML code of your web pages to make it as easy as possible for search engine spiders to parse your site.
3. It's crucial to choose the right keywords
   If you optimize the website of a rock band than you might think that it would be cool if their site was found for the keyword "mp3". That might be cool but it does not make sense.
   People searching for "mp3" can be interested in anything: mp3 players, mp3 decoders, the latest Justin Bieber song, general information about the file format, etc. If these people come to your rock band website, they won't find the information they are looking for.
   Optimize your website for keywords that attract the right kind of people. For example "unsigned rock band" or "rock band london".
   
4. You need links and you need the right links.
   Good back-links are the key to high rankings on Google. Automatically created back-links usually won't help your rankings and they even might get you banned from Google's index.
   The more attractive your website is, the easier it will be to get good links. Your website should offer link-worthy content that other people can talk about.
   
5. You must set the right goals
   Search engine optimization is not about getting a high Google PageRank (the green bar in Google's toolbar). It is about getting high listings for the right keywords so that the right people will come to your website. The goal of search engine optimization is to increase your sales.
   You don't have to be listed for any possible keyword even if they are related to your business.
6. You must be realistic
   Getting on the first result page for a highly competitive keyword such as "mp3" is possible but your competitors will be old and established websites with a lot of back-links. It is very difficult to outrank these pages.
   If you have a website with just a few pages and your competitors have large websites with forums, communities, blogs, etc. then you must improve your website if you want to compete.

Google Caffeine

What is Google Caffeine?

Google Caffeine is the name for the new method that Google uses to index web pages. In contrast to Google's old method, Caffeine can index new web pages faster.
Google changed they way in which they index the web because they want to show new pages more quickly in the search results.

What is the difference between the old system and Google Caffeine?

Google's previous system updated the search index in batches.
With Google Caffeine, Google's search index is updated continually:
That means that new pages will be displayed in Google's search results sooner if they are relevant to the search query.

What do you have to change on your web pages?

Caffeine is not a ranking algorithm update. But the "May Day" Is ranking algorithm update.
It does not change the way Google ranks web pages. Caffeine just means that new pages will be shown much quicker on Google's result pages.
To get your own website on Google's first result page, analyze the web pages that currently have top 10 rankings on Google. The pages that now have a top 10 ranking on Google have done everything right to please Google's latest ranking algorithm.
Analyze the top ranked pages and check how and where they use their keywords.
Also check which web pages link to the top ranked pages and how they link to the top ranked pages.

Simple 7 things to remove bad press from the search results

Six things you can do to remove bad press from the search results

No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them.

Reputation first customers might write negative comments about your company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.

What can you do if web pages with negative comments appear on Google's first result page for your company name?

1. Fix the problem. If people write negative reviews about your company, the first thing that you should do is to fix the problem that caused the negative review.
2. It doesn't hurt to ask.Send the webmaster of the web page with the negative review a polite email and ask for removal of the negative comments. Many webmasters will cooperate if you explain the issue.
3. Offer Extra Help. You could always try to contact the person is speaking bad about your service and try to resolve the Issue.
   
4. Give web pages with positive comments a boost.If the webmaster does not want to remove the negative review, find websites that contain positive comments about your site.
   link to these pages from your own website to increase the link popularity of these pages. The more links the pages with the positive reviews have, the higher they will be ranking in the search results.
5. Ask for testimonials from happy customers.If you receive positive feedback from customers, ask them to write a review on ConsumerReview.com, Epinions.com or similar sites.
6. Add your website to company wiki pages.Websites like AboutUs.org allow you to create an article about your company. If your company is important enough, you might even create an entry in Wikipedia.these Wiki pages will also appear in the search results when someone searches for your company name.
7. Make sure that your own website tops the search results.
   If your own website comes first for your company name then most people will click on your link and don't look further.
   

Removing negative comments from the search engine results can take some time. It's best to avoid negative experiences at the outset by providing high quality products and good customer support.

Keep your web pages listed in Google

How to keep your web pages listed in Google search results after the new Google site speed policy

There are things that you can do to improve the speed of your web pages:

1. Choose a fast and reliable web host with a good connection to the Internet. A very "cheap" web host could cause problems.
2. If your web server supports it, enable gZip compression (your web host can do that for you).
   
3. Use as few images as possible on your website and compress your images. Most graphic tools enable you to choose the compression rate when saving an image for the web.
4. Put tracking codes and other JavaScript snippets at the end of your web pages.
5. Combine external JavaScript code files into one file. The fewer files the server has to request, the faster your web pages will load.
6. Compress your JavaScript code to make the JavaScript file smaller.
7. Combine external CSS files into one file and compress your CSS files.

.
And remember:
The average web surfer wants immediate results.

Google New Design

Some how I got a new Google design Always on my laptop and only in IE8...
The new logo looks a bit Like Toys "r" Us logo.. However looks nice...Here is a Screen shot.

Improving your existing backlinks

Give some love to your links

1. Correct links that point to your old domain names.
   For that reason, contact the webmasters who link to your old domain name and ask them to link to your new domain. This will increase the effect of the links on your website rankings.
2. Try to improve the link texts.
   when you're contacting other webmasters to tell them that they link to your old domain name or to a broken link on your website, you can also suggest new link texts for your links.
3. Correct links to broken pages on your website.
   Check your website statistics and redirect all links that go to a non-existing (404) page on your website to an existing page on your site so that the visitors aren't lost.
4. Check the links on your own website.
   Your website should have a clear and logical navigation that emphasizes the pages that you want to see in Google's search results.
5. Suggest other relevant websites.
   If the website that links to your website links to other websites that are related to your website topic, it's more likely that search engines will find your website relevant to that topic. Details about this co-citation effect can be found here.
   

Matt Cutts Guidelines Interview

Here are guidelines for SEO from the Search Engine Guru Matt Cutts:

1. The more relevant links you have, the more pages of your site will be indexed
   Matt Cutts said that the number of pages that Google indexes from your website is roughly proportional to the PageRank of your website. That means that more pages of your website will be indexed if your website has many inbound links.
   Google does not have an indexation cap, i.e. they will index all pages of your website if you have enough inbound links. Remember that the PageRank that Google uses in its ranking algorithm is not the PageRank that is displayed in Google's toolbar.
2. Slow servers can cause problems
   If Google can only crawl two pages at any given time due to a slow server, Google can set some sort of upper bound on how many pages they will fetch from that host server. This can be a problem for websites that are hosted on shared or slow servers.
3. Duplicate content can cause problems
   "Imagine we crawl three pages from a site, and then we discover that the two other pages were duplicates of the third page. We'll drop two out of the three pages and keep only one, and that?s why it looks like it has less good content."
   As mentioned above, Google will index your web pages based on the PageRank of your pages. If you have duplicate content, some pages of your website will be discarded and you'll waste ranking opportunities.
   "It's totally fine for a page to link to itself with rel=canonical, and it's also totally fine, at least with Google, to have rel=canonical on every page on your site."
   However, Google does not always obey the canonical tag:
   "The crawling and indexing team wants to reserve the ultimate right to determine if the site owner is accidentally shooting themselves in the foot and not listen to the rel=canonical tag."
4. Affiliate pages don't get high rankings
   If a website is an affiliate website that is very similar to other pages (only with a different logo, etc.) then this page won't get high rankings.
   If Google detects an affiliate link than this link won't pass any PageRank power.
5. Redirects work but they don't pass the whole PageRank
   If you change your domain name and redirect old pages with a 301 redirect from your old page to your new page then the link power will be passed to your new domain name but the overall power of the links will decrease. 301 redirects do not pass the full PageRank.
6. Low quality pages can cause problems
   "If there are a large number of pages that we consider low value, then we might not crawl quite as many pages from that site, but that is independent of rel=canonical."
   If you have a lot of web pages with thin content then Google might stop crawling your website. Matt Cutts also suggested that it might help to be wordy:
   "You really want to have most of your pages have actual products with lots of text on them."
7. PageRank sculpting and website navigation
   Google does not want you to sculpt your website for PageRank reasons. The best way to pass link power from one page to other pages is to have a good website navigation.
   "Site architecture, how you make links and structure appear on a page in a way to get the most people to the products that you want them to see, is really a better way to approach it then trying to do individual sculpting of PageRank on links."
   "You can distribute that PageRank very carefully between related products, and use related links straight to your product pages rather than into your navigation. I think there are ways to do that without necessarily going towards trying to sculpt PageRank."
8. You still shouldn't use JavaScript links for your website navigation
   "For a while, we were scanning within JavaScript, and we were looking for links. Google has gotten smarter about JavaScript and can execute some JavaScript.
   I wouldn't say that we execute all JavaScript, so there are some conditions in which we don?t execute JavaScript.
   We do have the ability to execute a large fraction of JavaScript when we need or want to. One thing to bear in mind if you are advertising via JavaScript is that you can use NoFollow on JavaScript links."
9. Google does not like paid links
   Matt Cutts said they Google doesn't want advertisements to affect search engine rankings.
   They might put out a call for people to report more about link spam in the coming months. Matt Cutts said that Google "does a lot of stuff" to try to detect ads and make sure that they don't unduly affect search engines.
   

Original Interview http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml

Attending SphinnCon 2010

Attended: SphinnCon Israel is the premier networking event designed for SEOs, SEMs, SMOs and affiliate marketers to exchange ideas, influence the industry and build their networks. Get a half day of sessions, keynotes, networking activities, and snacks.

Was very nice lectures:

SphinnCon Israel Agenda – March 7, 2010

Sunday – March 7, 2010
11:30am-12:00pm (30 min)	Welcome Address A welcome address by Barry Schwartz, SphinnCon Israel Chair, with an overview of the various sessions to come. Prof. Noah Dana-Picard, President of the Jerusalem College of Technology and Avi Kay, the Department Chair of Technology Management & Marketing of JCT, will also welcome the audience.
12:00pm-12:30pm (30 min)	Snacks & Refreshments Relax before the sessions begin with ample and scrumptious refreshments! You can use the time to network with experts in the search marketing space and just sit back and enjoy the food.
12:45pm-1:45pm (1 hr)	SEO Track SEO Fundamentals – This session gives those new to SEO a best practices overview of search engine optimization. Topics including keyword research, copywriting, search engine friendly design and common SEO issues will be covered in this panel. Moderator: Barry Schwartz, News Editor Search Engine Land & CEO RustyBrick Speakers: Eli Feldblum, CTO & Founder, RankAbove Gillian Muessig, President & Co-Founder, SEOMoz Menachem Rosenbaum, TENS-Technology Link Building Track Link Building Techniques – Acquiring links for a site is not always an easy task. This session explores various techniques to make link acquisitions easier, quicker, and fun. Learn from our panel of experts the latest tips on how to acquire those important links. In this session, learn how to reach out and get quality links, how to craft anchor text to build authority, and how commonplace mistakes can destroy your web credibility (and search engine rankings). Moderator: Dixon Jones, Managing Director of Receptional Ltd. Speakers: Ariel Ozick, WiredRhino Gab Goldenberg, SEO ROI Clinic Track SEO Site Clinic – Have an issue with your site, want an SEO expert to help you in person? Try this session for expert SEO review advice. Moderator: Vanessa Fox, Nine By Blue Speakers: Branko Rihtman, Whiteweb Gilad Sasson, Search Marketing Analyst at nekuda.co.il Olivier Amar, Whiteweb
1:45pm-2:00pm (15 min)	Break
2:00pm-3:00pm (1 hr)	Paid Search Track Paid Search Tips – Want traffic now? Paid search is one of the easiest and quickest ways to get immediate traffic from the search engines. Learn tips on how to make the most of this traffic in this session. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads. Moderator: Itay Paz, ItayPaz.net Speakers: Ophir Cohen, CEO Compucall Web Marketing Ariel Sumeruk, Head of Business intelligence & CTO, Clicks2Customers Dan Perach, Co-Founder, PPCPROZ Naomi Sela, Media Director, Compucall Web Marketing SEO Track Hebrew SEO – Optimizing your sites for Google.com in English is what every search conference is about. We are in Israel, learn how to optimize for Google.co.il in Hebrew or English. This session is presented in English. Moderator: Gilad Sasson, Search Marketing Analyst at nekuda.co.il Speakers: Oren Shatz, Chairman, SEO Israel Technologies Ltd. Uri Breitman, TBWA\DIGITAL Yuli Dasiatnikov, SEO, CompuCall Adir Regev, CEO, GO Internet Marketing Pavel Israelsky, blogger & SEO expert, AskPavel SEO Blog SEO & Search Track Online Reputation Management – Virtually all companies have to deal with upset customers. When those customers take their complaints online, you need to learn how to combat those in the search results. Learn tips on how to hide those bad search results and push up those positive results. Moderator: Vanessa Fox, Nine By Blue Speakers: Sam Michaelson, Five Blocks Gil Reich, Answers.com Shira Abel, Abel Communications Dan Gerstenfeld, Lecturer at JCT & CEO of Interteam
3:00pm-3:15pm (15 min)	Break
3:15pm-4:15pm (1 hr)	Social Track Social Media Experts – Twitter, Facebook, Digg is the craze. Social Media is an excellent way to get the word out about your company. Learn how to leverage social media for buzz creation and link building. Moderator: Barry Schwartz, News Editor Search Engine Land & CEO RustyBrick Speakers: Vanessa Fox, Nine By Blue Miriam Schwab, CEO, illuminea Debra Askanase, Owner, Community Organizer 2.0 Roi Carthy, Writer, TechCrunch Web Analytics Track SEM Web Analytics – Web analytics is the core to learning how to improve your SEM campaigns, be it PPC or SEO. Learning how to use web analytics to increase conversions can mean the difference between a profitable campaign & a costly campaign. Moderator: Ophir Cohen, CEO Compucall Web Marketing Speakers: Michal Neufeld, Account Strategist, Google Israel Daniel Waisberg, Head of Analytics, Easynet Adir Regev, CEO, GO Internet Marketing Clinic Track Link Building Clinic – Want advice on how to acquire links specifically for your web site and niche? Use this session to ask link building experts for advice on your specific challenges. Moderator: Branko Rihtman, Whiteweb Speakers: Eli Feldblum, CTO & Founder, RankAbove Gillian Muessig, President & Co-Founder, SEOMoz Olivier Amar, Whiteweb Dixon Jones, Managing Director of Receptional Ltd.
4:15pm-4:30pm (15 min)	Break
4:30pm-5:30pm (1 hr)	Mobile Track Mobile & Local Search – iPhones, Blackberries, Google Android, Palm Pre and other mobile devices have revolutionized search. Learn how to leverage local search to gain local traffic and leads for your business. Moderator: Olivier Amar, Whiteweb Speakers: Olivier Amar, Whiteweb THIS SESSION MAY BE CANCELLED Site Clinic Track PPC Site Clinic – Have your paid search campaigns running? Want tips on landing pages and ad copy? Have PPC experts give you advice in this session. Moderator: Gillian Muessig, President & Co-Founder, SEOMoz Speakers: Charlie Kalech, Director, J-Town Productions Dan Perach, Co-Founder, PPCPROZ Shlomi Aizenberg, Director of SEM, easynet Search Marketing Itay Paz, ItayPaz.net SEO Track Meet Google – Tomer Honen from the Google Search Quality Team will talk about the most common SEO topics Google runs into. Tomer will speak for about 45 minutes on topics from SEO, Webmaster Tools, Best Practices and other webmaster related topics relevant to Google. He will then leave time for question and answer from the audience. This is your chance to speak to a live Google representative about your issues. Tomer Joined Google in 2006 and works as a Search Quality Strategist to support the search quality efforts across the European languages, particularly Hebrew. Prior to joining Google, he worked as a malware researcher in Aladdin Knowledge Systems, based in Israel. Tomer has a bachelor’s degree in theater and English literature. Moderator: Barry Schwartz, News Editor Search Engine Land & CEO RustyBrick Speakers: Tomer Honen, Search Quality Strategist, Google
7 PM	SphinnCon Israel – Tel Aviv Party Join us in Tel Aviv for a networking party sponsored by TBD.