ROI of SEO : Return On Investment (ROI) on Search Engine Optimization (SEO)

Search engine optimization is so popular because it enables webmasters to get a great return on investment.

High rankings for the right keywords can have a big positive impact on your revenue.

Lets Take a Small Example:

Find the financial value of your keywords

1. Start a Google AdWords campaign for the keyword, select "exact match" and point the ad to the page on your website that is most relevant to the keyword.

2. Track the impressions and the conversion rate of the ad. To get useful data, you should track at least 500 clicks. With that data, you can make a guess about the value of a visitor that finds your website through that keyword.

Here's a concrete example

* Your ad might have had 10,000 impressions during a week and 200 visitors have clicked the ad to visit your website.

* 6 of these visitors purchased something on your website and the total profit was $500.

The keyword delivered 200 visitors and 6 buyers to your website. As the total profit was $500, the average single visitor who finds your website through that keyword is worth $2.50 to your business (200 visitors created a profit of $500: $500/200 visitors = $2.50/visitor).

What does this mean for your search engine optimization campaigns?

The average number one ranking for a keyword has a click-through rate of 40% (according to several studies). In the example above, your ad was displayed 10,000 times.

While your ad was only clicked 200 times, you would get 4,000 visitors per week if your website was listed in the regular results on the top position.

As the average visitors adds $2.50 to your profits (see above) you would earn $10,000 per week with that keyword.

That is $520,000 per year with a single keyword! That is why businesses love search engine optimization.

This sounds unbelievable but search engine optimization makes it possible.
It's simple maths and it really works.

Yahoo-Bing change relevancy to your website

Is the Yahoo-Bing change relevant to your website?

According to the latest Com-Score data, Yahoo and Microsoft sites had a combined search market share of 31.6% in June 2010.
Yahoo sites had 3.2 billion search queries and Microsoft sites had 2.2 billion search queries in June 2010. That's a total of 5.4 billion search queries in one month.
If your website is listed for the right keywords in the Bing results, you will get a lot of website visitors that are interested in what you have to offer.
Getting visitors from Bing will also make your website less dependent on Google.

How to optimize your web pages for Bing

Optimizing your web pages for Bing is not much different from optimizing your web pages for Google. Just like Google, Bing requires optimized web pages and good inbound links if you want to see your website on the first search result page.
The difference is the weight that Bing puts in the different ranking factors. Things that work well with Google might not have the same effect on Bing and vice-versa.
Here are some tips that will help you to get the best possible results for your website:

• Optimize some pages of your website for Google and other pages of your site for Bing. By targeting the exact algorithm of a search engine, you increase your changes of getting listed on the first result page.
  
  
• Do not optimize the same page for more than one keyphrase. It is much better that a web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.
  
  
• If possible, optimize each page of your website for a dedicated search engine/keyword combination. The more targeted the optimization, the more likely it is that the web page will be listed in the top results.